Words to use in critical analysis
Tuesday, August 25, 2020
The Conspiracies Surrounding the Assassination of John F. Kennedy Research Paper
The Conspiracies Surrounding the Assassination of John F. Kennedy - Research Paper Example It is clear from the assessment of public sentiment led by ABC News in 2003 wherein 70 percent of the individuals didn't affirm of the way that Oswald arranged the death without anyone else, and no outside powers were associated with the plotting. Their contention was that projectiles focused on from the 6th floor of the Texas School Book Depository couldn't have prevailing with regards to focusing on the President. They felt the nearness of another shooter, potentially focusing on from the Grassy meadow of Dealey Plaza. There were still other people who felt that President Kennedy was killed under a more prominent connivance. Uncertainty has been communicated over the job of CIA specialists who may have demonstrated their anguish over the Bay of Pigs or at the incitement of Vice President Lyndon Johnson. KGB functionaries were additionally under the scanner other than mobsters who were irritated at Kennedy's sibling for arraigning composed wrongdoing rings. Subsequently, the death o f President Kennedy was one of history's most well known political deaths whose cause and guilty parties are as yet not affirmed. In the midst of bits of gossip, 32 percent of those surveyed by ABC believe that Oswald followed up on his own (Time Specials standard. 1-2) Realities There are various paranoid notions doing the rounds around the death of President Kennedy. Subsequent to being captured, Oswald was taken shots at and killed by Jack Ruby not long in the wake of being captured. General conclusion was that it was Oswald who killed the President yet he was not the only one. Individuals had questions over the KGB, the FBI, and the American black market. The vast majority of the observers didn't know as to from which course the projectiles came, reinforcing the hypothesis that there were more than one shooter.
Saturday, August 22, 2020
auto saftey Essay Example For Students
auto saftey Essay Wellbeing is significant in the car shop. Knowing and adhering to all your wellbeing rules can help forestall injury and harm. There are various little areas of wellbeing in the shop for instance, gas taking care of, housekeeping, general shop, fire, and risky materials. Its prescribed for the individuals to initially know the principles and later apply them as they go on. There are likewise laws included with respect to unsafe waste removals. So there fore they need to know the correct removal strategies. The Occupational Safety and Health Act was passed somewhere around the United States government in 1970. This demonstration is to show the residents of the United States about wellbeing and great working conditions, and furthermore giving them data and preparing about security and wellbeing. Shop dangers can be stayed away from by keeping the security rules and systems of the shop. Here are a few risks. * Flammable fluids must be put away appropriately away from fire. * Batteries contain destructive sulfuric corrosive arrangement and produce unstable hydrogen gas while charging. * All kinds of fluids can be unsafe either to the skin or eyes. *High-pressure air can be risky if enters the skin and goes into bloodstream* Electrical gear and lights may bring about electrical stun. * Carbon monoxide from vehicle exhaust is toxic. * Loose dress, gems, long hair may snare in turning parts causing genuine injury. * High clamor levels from shop hardware can be hurtful to the ears. * Oil, oil, water in shop floors can make somebody slip and fall causing injury. Individual assurance in the car shop. Here is some gear you ought to and ought not wear. * Always wear wellbeing goggles or face shield in the shop. * Wear ear attachments or spreads if high clamor is experienced. * Always wear boots or shoes to give foot security, and falling. * Do not wear watches gems or rings when taking a shot at a vehicle. * Wear a respirator when working in dusty conditions. Electrical wellbeing is acceptable to know to know about what can occur. * Frayed lines on electrical gear must be supplanted or fixed right away. * All electric ropes from lights and electric hardware must have a ground association. Three-prong electrical outlets ought to be required in all shops. * Do not leave electrical gear running and unattended. Gas security is significant in light of the fact that it is a touchy fluid. The most hazardous part about fuel its the growing fumes. The fumes in gas tanks are controlled however the ones from the fuel stockpiling compartments arent. Here are a few realities about gas. * Always utilize the correct fuel compartments that are painted red for legitimate distinguishing proof. * Do not fill fuel holders totally to the top, since gas extends at high temperatures. * Store fuel in an extremely ventilated zone. Aside from in home or in the storage compartment of your vehicle. * Do not prime a motor with fuel while wrenching the motor. * Never use fuel as a cleaning operator. Housekeeping security is significant. Its important to keep the floor clean. Continuously keep the shop perfect, get devices and parts, and dont leave creepers lying on the floor. All sewer covers must fit appropriately and be kept safely set up. Fire quenchers are constantly required in a shop. Everybody in the shop must know where it is found, and how to utilize it. To begin with, draw near to the fire without taking a chance with your own wellbeing. Get immovably and focus ablaze. Pull pin and crush handle to apportion the substance of the douser. Remember that most quenchers release their substance in 8 to 25 seconds. There ought to consistently be a medical aid unit in the homeroom. These packs are comprised of gauzes and treatment required for minor cuts. An individual ought to consistently be responsible for the emergency treatment unit and continually keeping it full. Taking everything into account wellbeing is critical to know once you enter a shop. On the off chance that yo u don't have the foggiest idea about the best possible methodology you may get genuinely harmed.
Saturday, August 8, 2020
The Best Jobs for Adult ADHD
The Best Jobs for Adult ADHD ADHD Adult ADD/ADHD Print Tips for Finding the Right Job When You Have ADHD By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on February 03, 2020 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Milton Brown / Getty Images Everyone is unique â" with unique traits, personalities, strengths, weaknesses, interests. This is also true for those with ADD / ADHD. You may be the kind of person that thrives in an environment that is full of creativity and is fast-paced, or you may do better in a quiet, structured, predictable setting. The trick is finding a career that plays to your strengths, skills, and interests, and minimizes your weaknesses. Evaluate New Job Prospects Your job should be stimulating and enjoyable. It should be one that holds your attention. A boring job that feels like drudgery will just increase your ADHD symptoms. What have you found to be the hardest aspect of your job? In what areas do you tend to struggle the most? Can you make accommodations in your present job that may help make the days more successful? Would implementing any of these strategies help your current situation? Seek Help From Coaches, Counselors, and Books Many people have experienced success with an ADHD coach. The coach can help you find solutions to challenges you experience at work, as well as other areas in your life that may be impacted by your ADD. Another idea is to hook up with a career counselor who is experienced with ADHD. If you are looking to make a change in your career, the counselor can help you identify your areas of strengths/weaknesses and interests/dislikes and help you find a good career match. Many people have found the book, What Color is Your Parachute: A Practical Manual for Job-hunters and Career-Changers to be a helpful resource. Final Thoughts Be sure to give some time for your medication to be adjusted. You may see some positive changes as you settle into the most appropriate dosage.
Saturday, May 23, 2020
Analyzing Gods Personality in Genesis - 650 Words
1. How would you describe Gods personality as it portrayed in Genesis and Job? In Genesis, God is portrayed as the Creator of the world and of man and woman, and as a strict enforcer of justice (Because you have done this, Curse are you above all livestock and wild animals) (Gen. 3:14), (If you do what is right, will you not be accepted?) (Gen. 4:6). God destroys what is wicked, as is seen from the flood, but saves what is good, as is seen in the case of Noah. Following the flood, God makes a covenant with Noah, which shows another side of Gods personality that He insists on establishing a bond between Himself and mankind, i.e., a religion. Several covenants will be established over time, all of them culminating in the one set by Christ, who really shows the personality of God. The same is true in Job: Gods personality is mysterious, his reasons unclear: yet what is clear is that God is just, all-mighty, all-good, all-wise, and whatever afflictions he allows his creatures to suffer s hould be suffered in patience. Jobs patience is tested but ultimately rewarded even if he cannot absolutely fathom Gods ways. As God says: Will the one who contends with the Almighty correct him? Let him who accuses God answer him! (Job 40:2). Job answers wisely that he is unworthy to reply. God, in both these Books, wants to establish His authority over man, and wants man to recognize that his humble existence is owed to God. 2. According to the Bible, God, what is theShow MoreRelatedEssay about Reflecting on St. Augustine at ACS1475 Words à |à 6 Pagesvalues learned through them. The Bible (Genesis) helps give one answer to our beginning and how we came to be. It is the first text to be read because it necessary to answer the question, ââ¬Å"Who am I?â⬠It touches on the subject of evil and shows how humans fell from a state of grace to our current state of sin. It corresponds to the confessions when Augustine questions how evil can exist if God is good. In Books X through XIII, Augustine reflects on Genesis and the meaning of the Trinity, the creationRead MoreWhy God Can Not Prevent Evil2447 Words à |à 10 Pagesexistence of both evil and God is possible, that it is impossible for God to constantly intervene and preserve the universe. Lastly, Christianity is the only practice providing meaning of life. This learner will attempt to prove these positions by analyzing the writings of Tom Morris, C.S. Lewis and William Lane Craig. Through this essay, this learner plans to bring a sound philosophical theological understanding of how both God and man (His creation) function in theory with each one another. Read MoreNaturalism Versus Christianity3872 Words à |à 16 Pageslogistical worldview, Christianity becomes the superior choice. Groothuis states that ââ¬Å"a Christian worldview begins with the basis of authority for knowledge reality: the sixty-six books of the bible.â⬠(79) The Christian believer takes the Bible as ââ¬Å"Godââ¬â¢s written revelation to humanity.â⬠(Groothuis 79) The Bible itself claims that ââ¬Å"God is the ultimate source of all truth.â⬠(Groothuis 80) Within the Bible, Jesus claims he himself is truth. (John 14:6) One of the greatest Christian convictions is theRead MoreThe Boy Who Never Grew Up Essay2156 Words à |à 9 Pagesto stay youthful forever. Wendy, being a symbol of nurturing and motherhood, exposes Peter Panââ¬â¢s desire to want to have that relationship deep within. Sigmund Freudââ¬â¢s ego, id, and superego are being explored with Peter Pan to view his levels of personality that are divided into the three levels of the c onscious, the pre-conscious, and the unconscious. Freudââ¬â¢s Oedipus complex is discussed and used to determine the cause of the disconnect from his adulthood and the treatment in which Freud suggestsRead MoreDoctrine of the Trinity Essay5290 Words à |à 22 Pagesthat is equally important for knowing God. It is therefore, important to study what the Bible reveals about the concept of the Trinity to gain the highest understanding of the God of the universe. By analyzing scriptures that point to a Trinitarian union, humans can have insight into the personality and relationship that God possesses. In this way God reveals how He relates to the finite and thus how humans are to co-relate to God and with all humanity alike. As a result, fellowship, prayer, BibleRead MoreWhy I Attend A University2347 Words à |à 10 Pagessurprised at the degree of information that this particular reading had. Adler describes four levels of reading that will assist in comprehension of the readin g material for upcoming classes; which will in turn assist in the overall comprehension of Godââ¬â¢s Word. All four levels go hand in hand. In order to master level two, you must first master level one. The skills that you master in level one and two, will then assist you on level three. Mastering the first three levels, will then allow you to masterRead MoreTheology of the Body32011 Words à |à 129 Pagestheology of the body found in these 129 catecheses down into four main sections, others six. I think the most logical way to do so is to break it down into seven interrelated sections: 1) The Original Unity of Man and Woman as found in the Book of Genesis â⬠¢ 23 catecheses from September 5, 1979-April 9, 1980 2) Purity of Heart versus Concupiscence: Catechesis on the Sermon on the Mount â⬠¢ 27 catecheses from April 16 to December 10, 1980 3) St. Paulââ¬â¢s Teaching on the Human Body: Life according toRead More The Impact on Culture of Islam and Christianity Essay3721 Words à |à 15 Pagesassociated governmental deregulation of religion (Burr, Religion in American Life: 16). Originally founded on the Christian religion, the United States of America still has roots in religion but is no longer the cohesive religious unit it was when at its genesis. The lack of institutionalized religion provided by the government has allowed a wide variety of religions to prosper within the borders, creating both more religious tolerance and more variations within each religion. Middle Eastern culture, onRead MoreAncient Eastern Thought and the Old Testament Essay10692 Words à |à 43 Pagesconfirmed that comparative study was capable of impeaching widely accepted theories. Hermann Gunkel established the first challenge to critical scholarship on the basis of Babylonian texts, wherein he resolved that theories, such as the late dating of Genesis 1, were naà ¯ve, pitting comparative scholars against critical scholars. A second challenge resulted as due to the implied correlation between biblical and ancient Near East texts. The challenge, however, does not endeavor to contradict the sources;Read MoreSources of Ethics20199 Words à |à 81 Pagesenvironment serve humanity as one of their functions, this does not imply that human use is the sole reason for their creation. The legal and ethical reasons for protecting the environment can be summarized as follows: â⬠¢ First, the environment is Gods creation and to protect it is to preserve its values as a sign of the Creator. To assume that the environments benefits to human beings are the sole reason for its protection may lead to environmental misuse or destruction. â⬠¢ Second, the component
Tuesday, May 12, 2020
Overview of Genetic Ailments in the UAE - 2500 Words
Introduction The UAE (United Arab Emirates) has been a federation of 7 emirates located on the Peninsula of Eastern Arabian with Saudi Arabia, Oman along with Qatar on its borders. In the north, Iran along with the Arabian Gulf are located. The populace of the UAE is varied and, like the various other Gulf nations, is comprised of migrants from not only the Middle East, but also India and Pakistan, along with Europe and Iran. In the last twenty years, the populace of the UAE exceeded substantially from 600,000 in 1985 to over 2.5 million in 1995 and flaunts somewhat over 4 million individuals today, of which just 20 % are native nationals. Roughly 80 % of the UAE populace is comprised of expatriates, most of whom are Indians, Iranians, Pakistanis along with Arab cizitens. The term expatriate is utilized throughout the text to stand for the above ethnic teams. The sharp boost in the UAE populace is attributable to the quick development in economic climate, trade and tourist. The populace spurt is generally triggered by foreign labor, which had migrated to the UAE to deal with the various ambitious advancement tasks (Baysal, 2001). Genetic Ailments in the UAE Autosomal recessive ailments prevail in the UAE. Hemoglobinopathies are among the most typical conditions amongst the UAE nationals. Various other illness consist of genetic problems, cancers cells, metabolic conditions, chromosomal aberrations and psychological retardation. Monogenic illness such as cystic
Wednesday, May 6, 2020
Indian Overview Fashion Dress Free Essays
string(64) " by women at the Ragout courts; it was also adopted by dancers\." Harpoon statues, which have been dated to approximately 3000 b. C. E. We will write a custom essay sample on Indian Overview Fashion Dress or any similar topic only for you Order Now , depict the garments worn by the most ancient Indians. A Priestley bearded man is shown wearing a toggling robe that leaves the right shoulder and arm bare; on his forearm is an armlet, and on his head is a coronet with a central circular decoration. The robe appears to be printed or, more likely, embroidered or appliqueà ©d in a trefoil pattern. The trefoil motifs have holes at the centers of the three circles, suggesting that stone or colored faience may have been embedded there. Harpoon female figures are scantily clad. A naked female with heavy bangles on one arm, thought to represent a dancer, could have been a votive figure that would have been dressed (also in a toggling garment, leaving the decorated arm uncovered) for ritual use, a custom observed throughout India in the early twenty-first century. Other excavated female figurines wear miniskirts, necklaces, and elaborate headdresses. The skirts are fastened either by sashes or beaded girdles, which continued to be used in later times. One figure wears a short cloak leaving the breasts bare. A fan-shaped headdress is seen on statues of both sexes. Male figures appear to wear a neck scarf hat may be an early angstrom, a traditional scarf still used in the early twenty- first century. However, the Harpoon scarves are shown held by a brooch and could be signs of office. The Vivid period has traditionally been associated with the Aryans and their entry into India around 2000 b. C. E. , though this date has been disputed, as it has been learned that Central Asian tribes had been moving into northern India and beyond from very early times. The Vivid hymns refer to the Indus Valleys famous cotton and Ganderââ¬â¢s wool and dyed fabrics. The Kampala, or blanket, appears to have been used by both men and women as a wrapper. The earliest Vivid hymn, the Rig Veda (ca. 2000 b. C. E. ), refers to garments as visas. A number of words are used for cloth, thus indicating a consciousness of clothing styles. Cassavas meant ââ¬Å"well- dressed,â⬠and savanna described a person arrayed in splendid garments. The word shrubs meant ââ¬Å"well-fitting,â⬠which denotes stitched garments. The god Pupas is called a ââ¬Å"weaver of garments,â⬠Vass viva, for it was he who fashioned different forms. A mystical quality is associated with apparel. An undressed man could not offer sacrifices to the gods?an essential aspect of Vivid life?for he would be complete only when properly dressed. The common mode of dress during the Vivid period was draping. The most important item was the nevi, which was wrapped around the waist according to the wearerââ¬â¢s status and tradition. Worn over this was the visas, which could be a drape, a wrap, or a Jacket (known as drape or attack). The tributary was a draped upper garment. The apartheid, or breast cover, was either wrapped around the breasts, as is still done in Tripper, or tied at the back. The attack, worn by men, was a long, close-fitting coat often India extends from the high Himalayas in the northeast to the Karakas and Hindu Cush ranges in the northwest. The major rivers?the Indus, Ganges, and Yamaha? spring from the high, snowy mountains, which were, for the areaââ¬â¢s ancient inhabitants, the home of the gods and of purity, and where the great sages meditated. Below the Karakas range lies the beautiful valley of Kashmir; to the north of Kashmir is Lady. Although the mountains have always formed forbidding barriers, passes through them permitted the migration of a range of ethnic groups from Central Asia and beyond. These nomads?the Scythian, the Hunt, and many others?settled in North India and then penetrated further, bringing varied lifestyles, levels, ideas, and skills, as well as ways to express themselves through dress, ornaments, rituals, rites of passage, myths, deities, and spirits. The valley of the verdant Punjab, Harlan?Indianââ¬â¢s granary? attracted large-scale migrations from ancient times. Restaurants and parts of Ketch are in the Tar Desert, while the oldest mountain range, the Arrivals, runs from Gujarat and Restaurants to the open spaces of the Delhi ridge, which conservationists are desperately trying to save. The desert was inhabited by nomads from Central Asia who created fiefdoms in Gujarat and Restaurants in the seventh century c. . These princes had their own chivalrous traditions and legends, which bards have kept alive in their ballads into the early twenty-first century. Dress and Jewelry were elaborate, and festive celebrations occurred among both the rich and the poor. Sarasota, in Gujarat, had nearly two hundred principalities, and Gujarat, Restaurants, and Madhya Pradesh together had innumerable small and large estates, all of which were laws unto themselves. Each state would try to outdo the others in the opulence of their dress, courtly life, and celebrations. The Vanity Range divides northern from southern India. The central section consists of the Decca Plateau and its two rivers, the Goodyear and the Krishna, while the Eastern and Western Ghats are the small hills that edge the coastal areas. The Decca Plateau, which rolls down to the sea, is the land of the Dravidian people. The original inhabitants of this area were Stone Age cave dwellers whose traces have been found by archaeologists. Some descendants of these ancient people still cling to their age-old matrilineal social structure. The country varying climatic conditions have resulted in a range of textiles and manners of dress. Cultural milieu, 2 COUNTRIES OF SOUTH ASIA described as being embroidered with gold thread. Peas was a gold-embroidered or woven cloth used for making pleated skirts. It is interesting that many of these words continue to be used in slightly different forms. Attack may be cancan, a long, close- fitting coat worn by men, while pesewa may be the root of pesewa, the term for a long, flowing dress Joining skirt and upper garment and worn by women at the Ragout courts; it was also adopted by dancers. You read "Indian Overview Fashion Dress" in category "Fashion" Different turban styles are mentioned and appear also to have been worn by women to denote status. There are references in he Veda to mantles embroidered with gold thread, and proof (in a description of borders running the length of a cloth and of two borders across its width) that the dhoti, the lower wrapped garment, had already emerged during this period. The all- around border indicates that such cloth was used as a veil, a shawl, or an Odin for the upper part of the body. T Buddhist and Gain literature, especially the Steak tales, provides details about life between 642 and 320 b. . E. Descriptions of garments and fabrics forbidden to monks and mendicants are indicators of what was worn by laypersons. Cloth of bark, Balkan; fabric made from human hair, keas-Kimball; and owl feathers and deerskin were forbidden to monks, as were patterned and dyed garments. What is interesting is that the cinchona, the stitched Jacket, was also prohibited for monks and mendicants, which suggests that they could not wear stitched cloths; this is still the case among some sects in the early twenty-first century. Nuns, however, were allowed the use of bodices. The apparel worn by laypersons consisted of the antimacassar, or loincloth; the attractants, a mantle for covering the upper body; and he Sunnis, or turban. Tunics or Jackets were worn by both men and women. All items appear to have been mostly instituted, but the style of draping varied according to status, region, and taste. The dhoti could be pleated to fall in front like an elephantââ¬â¢s trunk or like a fan to form a sort of fish tail, as is still done by some dancers in South India. The sash known as sandbank was also intricately knotted and draped. Shoes and sandals with linings and of varying shapes, materials, and colors are also mentioned, as are padded shoes with pointed ends like scorpion stings, still made in Punjab. A study of sculptures from the Marry and Sung periods (321-72 b. C. E. ) provides a greater wealth of detail. Alongside a graphic description by the Greek ambassador to the Marry court of flowing garments worn by both men and women, and printed and woven with gold, dyed in multiple colors, and draped in a number of ways, the elaborate stone carvings at Barbet, Ashcan, and Patriarchal in the Decca give a good idea of dress forms. The Unitarian (lower-body wrap) was tied either in the middle at the waist or below the navel, and was tucked between the legs and taken to the back. Members of the upper class wore it ankle length, while the working class and peasantry wore it knee length. The Unitarian was fastened by a sash, varying from a short one tied at the waist to an elaborate one draped in many different ways. The tributary, or upper garment, was worn in a range of styles, from an elegant drape to a casual wrap. At Barbet, a representation of one of the earliest stitched garments can be seen; it has a round neck tied with tassels and also ties at the waist. Women wore the Unitarian either tucked in back or as a pleated, instituted skirt, and they also used a sash. The tutorials An embroidered backless blouse from the nomadic people of Ran of Ketch, Gujarat, India, 1994. Photograph by Asleep Domain. Of aristocratic women appear to have been very fine, with embroidered patterns and borders, and seem to have been used to cover the head. Sculpted figures wear elaborate earrings, as well as necklaces, armlets, bracelets, and belts. The Kanata was worn close to the neck, while the larger lambent carried chains, beads, and amulets. Men wore long necklaces adorned with animal heads. Girdles, armlets, and bangles were sported by women, along with rings and anklets in different forms. Some fine Marry Jewelry made with the granulation technique was discovered in Ataxia. Dating from the time of the powerful Stagehand Empire (200 b. C. E. -250 c. E. ) in southern India, the Martial caves, some of the caves at Junta, and remains at Nonjudgmental contribute to an understanding of the dress and ornamentation of this period. The Astrakhanââ¬â¢s came to power as the Marry Empire was on the wane; the Margins had spread from the north to the Decca, as well as to the east, influencing culture and traditions as they went. In addition, a mix of ethnic groups including Parthian, Scythian, and Greeks intermingled with the local Dravidian. Trade with Rome brought new ideas and materials and increased the level of prosperity. Stitched garments were worn by men in the form of tunics, while lower garments consisted of a range of dhotis worn in INDIA numerous ways, tucked between the legs, knee length, and tied with decorative sashes, or in a more elaborate ankle-length fashion. Stitched tunics with round or V-necks were unembellished except for a folded sash, which appears to have been worn in a range of ways and added a sense of style to these ensembles. Women do not appear to have worn stitched clothes. Their Unitarians were knotted either in the center or at the side and tightly wrapped; they appear to have been practically transparent, clearly outlining the limbs. Women did not wear turbans but dressed their hair in several styles: braided, in a chignon above the forehead (as in Kraal in the early twenty-first century), or in a bun at the nape of the neck. Jewelry, in the form of numerous bangles, long necklaces, Jeweled belts, and anklets, was elaborate. Women wore a range of Jewels on their heads such as the chiding, a tots form still worn in southern India by brides and traditional dancers. Elaborate earrings were also common. Royalty had emblems to distinguish them from commoners, including umbrellas, which were large; richly decorated with silk, gold embroidery, and appliqueà ©; and open rather than folding as in Europe. The cheerio, or flashily, was used only for royalty or the gods. Royal standards and swords were also symbols of power, and thinned sandals appear to have been the kings prerogative. According to tradition, in the absence of the king, his sword and sandals represented him. The Khans (50-185 c. E. Ruled from the Genetic Plain to Bacteria in Central Asia. Part of the Wheezy tribe that originally had come from China, they united five tribes under their chief Kulak Shadiness. The most powerful Khans ruler was Kinshasa (78-144 c. E. ), a stone figure of whom, wearing elaborate stitched garments, can be seen at Mature. His tunic extends below his knees with a girdle at the waist. Beneath the tunic he wears a pair of pants; over it is a heavy coat with out- turned lapels. His pants are tucked into heavy boots, and he appears to be wearing spurs. Dress of this period exhibits certain stylistic transformations. The indigenous working people wore a simple, short longboat, a knee-length wrapper tucked between the legs, with a short shoulder cloth, similar to the Gambia, which had multiple functions: as a turban to protect from the sun, as a towel, and as a sack for carrying goods. Foreign attendants at court, entertainers, and soldiers wore stitched clothes, as did traders. Nomadic influence can be seen in the adoption of the long-sleeved, knee-length tunic and of a knee-length coat, chough, worn over the tunic and tied with a girdle or a buckled belt. Pants were tucked into boots, and a pointed cap was worn, apparently made of felt and of a type still used by the Shirking people of Central Asia. Women are shown in sculptures from Kandahar wearing a serialize garment that appears to have derived from the Greece-Roman tradition of drapery. Worn tucked at the back and draped over the left shoulder, this style is seen in the sculptures at Mature and resembles sari draping in the early twenty-first century. Some Ghanaian figures also have an tributary, draped over their shoulder like the shall, worn in the early twenty-first century over the sari outside the home or for some ceremonies. In some cases the sculptured figures wear blouses underneath their draped Unitarian. THE GUPPY PERIOD The Guppy Empire was a golden period of creative expression. This empire stretched across most of the north, extending to Balk in the northeast, from 400 to the mid-eighth century c. E. Stitched garments were common, and regional differences began to emerge. The fact that the Khans leaders, as well as the Asks and the Scythian, who ruled in Gujarat in western India for two hundred years, sometimes wore stitched garments indicates that such clothing was associated with royalty and high officials. Thus, it became highly prestigious. The late murals from the Junta caves provide details of colors, patterns, and drapery. Rulers depicted in court scenes appear to be wearing transparent, floating wraps and scarves, fine Jewelry, and elaborate crowns and headdresses. Stitched garments are also seen. Gold coins, some of the most exquisite artifacts from this period, show men in full Khans royal dress: coat, pants, and boots. Women in the Guppy period wore the Unitarian in many different ways. The cache style of tucking it between the legs was not very common, and a different style of wrapped Lott, very short to ankle length, was worn. The wrap gave way to a stitched skirt with an izard, or tape, tied at the waist or below it with a sash. In some cases this skirt was worn like a sarong from armpit to midnight. Ruling-class women wore longer skirts or ankle-length Unitarians, while the working class wore shorter ones. Perhaps due to Gain and Buddhist influences (nuns had been instructed to cover their breasts and wear loose garments to hide the curves of their bodies), different blouse shapes began to appear. A number of breast covers are mentioned in the literature, from ands, which raised the breasts, to schools worn with the opening at the back and an apron to cover the stomach, or blouses tied in the front, which are still worn in the early twentyââ¬â¢s century. Jewelry appears to have been finely worked in gold. Earrings were sandals, hoops worn together with smaller pearl earrings at the top of the ear. The karakul, or lotus flower, was another type, while the canals-sandals, tremulous earrings, swayed and twinkled with every movement. Women appear to have worn a quantity of pearls, including mutilate, a type of pearl necklace, or another magnificent necklace known as visitant, which combined pearls, rubies, emeralds, diamonds, and sapphires. The knishââ¬â¢s, coin necklace, was also popular and is still worn in the early twenty-first century. Armlets were used by men and women alike, sometimes in the form of a snake. Jeweled girdles suspended over the hips were provocatively draped and hung below the navel. Flowers, possibly fragrant, were used to decorate the hair and as garlands. In the Decca, the Vassals ruled in the fifth century b. C. E. , to be succeeded by the powerful Chalky kings at Bedlam in Andorra. Further south were the Plasmas of Champions and the Pandas of Madeira. The upper caste had absorbed Guppy influence, but in the interior people continued to follow traditional lifestyles. Royal men wore stitched tunics; sculptures from this time attest to the use of sleeved blouses among women. However, traditional draped and wrapped clothing for both men and women continued to be the norm. Turbans were worn by men, especially royalty, but never by women, nor are there depictions of women covering their heads. Even in the early twenty-first century, head covering by women in South India is associated with widowhood. According to Motif Chancre, the lexical of the seventh century c. E. Provide a range of information about dress of this period. In fact, the very existence of such sources is a sign that the terminology COUNTRIES OF SOUTH ASIA and Turks, as well as from the Arabs, led to the introduction of Islam. Along with these groups came Suffix mystics with their emphasis on egalitarianism. Because they reached out to the people, their influence spread widely. The urban centers of the Islamic world were closely interlinked, and the tradition of having ateliers attached to Islamic courts from Spain to Syria was intended in India, resulting in a major change in lifestyles and fashion. With the founding of the Mammal dynasty by Quit-du-din Bake at Delhi in 1206, the Sultanate period began. In the early fourteenth century, Muhammad bin Thought established the dare al-tiara, court ateliers as described by the famous traveler Bin Batista. The historian Bin Fade Allah al-ââ¬ËMari (1301-1348) mentions that a tiara factory employed four thousand silk weavers and four thousand brocade weavers, whose production was made into robes of honor, kilts, and robes, saw, for the sultan, his family, and his favorite courtiers. Emir Kruse Delilah, the great savant and poet, wrote that the clothing worn by kings and noblemen followed contemporary Persian fashion. AAA-ââ¬ËMari further observed that linen garments imported from Alexandria and ââ¬Å"the land of Russiansâ⬠were very fine and that only persons permitted by the ruler to do so could wear them. He also mentioned garments made in the style of Baghdad and described gold-embroidered robes. Sleeves were embroidered with tiara. Thus there appears to have been a fair amount of mobility of fashion at this time. A great deal of money seems to have been spent on special clothing. Frizz Shah Thought is supposed to have worn an extremely valuable Gullah cap over which a turban of fine material was tied. Four-cornered caps decorated with Jewels were also worn. Men arranged their hair into locks or ringlets and added tassels. Learned men and Judges wore long, striped gowns from Yemen. Indian Muslim society was divided into four main groups: the secular and religious nobility, the traders, the artisans, and those who worked the land. The secular nobility was divided into all-I USAF, men of the sword, or warriors, and all-I slam, men of the pen; these groups were comprised of Turks, Afghans, Arabs, and Persians who tried to remain separate from the local population, whether Hindus or earlier Muslim converts. Turks and Afghans chose their wives from households that could trace their lineages back to their ancient tribes, thus maintaining their distinctive mode of dress and lifestyle. Dress divided the people. Muslims wore tailored clothes, while Hindus wore mostly instituted garments, though Hindu men did wear Jackets, which were tied at the side opposite of that worn by Muslim men. Hindu women wore a voluminous skirt or a sari, while Muslim women wore the churchyard pajama, a tunic, and a pesewa with a veil. A man wearing the traditional dress of the nomadic people of Ketch, featuring the type of printed cloth that was exported from the area from early times. Gujarat, India, 1982. Photograph by Asleep Domain. Had become highly evolved. Variable, ornate, and Unitarian were all terms used to describe the tributary. The head cover, Dunham in Sanskrit, continued to be used in a modified form, called Odin or Danna, as did the gharry, which in the early twenty-first century is called gharry or chagrin. The Jacket, tunic, or blouse was called could, chinchilla, surpasses, Angola, and cinchona, words that are still used in efferent parts of North India. Gain sources are full of information on Indian garments used by both the clergy and the laity. The Ached Sutras, which describe rules of conduct, are rich in material. Mention is made of Jackets and quilted or draped tunics, as well as floor-length robes such as principal. The shoemaker, Pawtucket or Carmella, is mentioned as making a range of shoes. There are rules as to how often clothes are to be changed. The washing of garments is meticulously described, including hand-washing, dual; calendaring, grants (that is, stretching cloth); starching, marts; and pleating and perfuming. There are also terms for sewing implements: needle, such or sevens; and scissors, Ukrainian, karri, and kali. THE MCHUGH EMPIRE The next great change in lifestyle, thought, and administration came with the Mussels. Sahara-du-din Muhammad Baber had made five forays into India, but it was not until 1526 that he was able to defeat Sultan Abraham and reach Delhi and Agar. In the four years that followed, he laid the foundation for an empire that lasted until the coming of the colonial powers from Europe. Baber, a poet, aesthete, and adventurous warrior, never really took to India; his first act was to establish a garden, since he engaged for his homeland, the lush green valley of Ferryman. It was his grandson, Kafka the Great, who tried to understand the rich culture THE ARRIVAL OF ISLAM It was only with the incursions of Muhammad of Ghana in 997 c. E. That Indianââ¬â¢s isolation ended. New influences from the Afghans INDIA of the country over which he ruled and who realized the need to assimilate Hindu and Muslim culture. The Burnham, Burrââ¬â¢s autobiography, gives a graphic description of the emperorââ¬â¢s daily activities, also describing festivals and celebrations. It mentions the bestowing of robes of honor, but these are sable robes tit buttons, more suitable for the cold of Central Asia. It also mentions the presentation to Burrââ¬â¢s son Human of a char, possibly an elaborate Central Asian collar influenced by those worn by the Chinese. There is a further reference to the expensive hat worn by Human, known as culpa; he was also given a costly plume, which he probably wore on a cap or turban. Baber describes a toothaches, a tent or storeroom where textiles and royal clothes were kept, including while on military campaigns, thus emphasizing the importance of dress even in camp. Gunner was the dismissive term applied to clothing worn by non-Muslims. Sabaââ¬â¢s chronicler Babul Faze recorded many of the changes introduced by the emperor in the area of court dress, including his interest in local traditions and his attempt to upgrade local skills by importing master craftsmen from many countries. These individuals were offered special grants of land, pensions, and so forth, and given Sabaââ¬â¢s personal encouragement. He also introduced fine cotton and printed clothing as being suitable to the climate. The cheddar Jam with pointed ends is typical of the age of Kafka and is seen being worn by men in miniature paintings of the time. Women ear veils, not caps, and appear to have used fine-quality cotton and worn multiple layers of fine cloth. Kafka also renamed garments using the Hindi language. Jam (coat) became Saratoga, ââ¬Å"covering the entire bodyââ¬â¢; izard (pants) became yard-piranha, ââ¬Å"the 65 companion of the coatâ⬠; amanita Jacket) became tanned; fat (belt) became patgat; burqa (veil) became chitchat guppy; kulak (cap) became sis sobââ¬â¢s; mum-ABA (hair ribbon) became Hessian; pat (sash) became Katz; shall (shawl) became paranormal; and bazaar (shoes) became charlatan. Kafka realized that in order to intermingle the wow cultures, strong racial associations with different lifestyles had to be overcome, and the combining of Hindu and Muslim dress was one important way to do this. Babul Faze describes how the emperor took the audacity, an unlined Indian coat with a slit skirt and tied at the left, and had it made with a round skirt and tied at the right. It was typical of Kafka to alter the form of a garment that was identified with or acceptable to the Hindu community. He probably planned to make the Jam acceptable to both Hindus and Muslims, though he was also conscious of the need to prevent misunderstandings. People could be recognized at a glance by the manner in which it was tied (to the left for Hindus and to the right for Muslims). It had been compulsory during the Sultanate period, and continued to be so under the early Mussels, for local rajas, maharajah, and cards to present themselves in the dress of the ruling court. This must have caused resentment. Sabaââ¬â¢s aggressive attempts to assimilate Hindu dress into the courtly code led to a greater sense of acceptance. A study of miniatures from his time gives some indication of the changing styles. Special items were created by the emperors themselves. Just as Kafka designed the Daschle, a pair of shawls stitched together so that there was no wrong side, Changer (reigned 1605-1627) designed a special coat known as nadirââ¬â¢, which he mentions in his memoirs. Persian and Central Asian influences became far less important during this period. Garcia Sat women in their traditional dress and Jewelry. Ketch, Gujarat, India, 1982. Photograph by Asleep Domain. COUNTRIES OF SOUTH ASIA affluent but effete style was that of Outdo at Locknut. Though the dress formula remained the same?lama, angora, fairish pajama?its style became a trifle exaggerated. Angoras became much wider and trailed on the ground. Womenââ¬â¢s churchyard pajamas gave way to the fairish pajama, which was so voluminous that young pages were required to gather and carry them. The Kurt, a loose tunic made of fine cotton with rich china, white-on-white embroidery, was introduced, as was the embroidered topic, or cap, often worn at a rakish angle. The story associated with the invention of the topic is that the innumerable women in the nabââ¬â¢s harem could attract his attention only by creating an unusual cap. The Sherwin, a tight, calf-length coat, and cancan, a long, fitted coat for formal wear, came part of the dress of the Muslim elite. It continues to be worn in the early twenty-first century as formal wear by Hindus, Sikhs, and Muslims. Kafka having married a Hindu princess, many Hindu traditions were introduced at court. Nor Johan was known as a great designer in her own right and was responsible for a range of innovations. Toward the end of sixteenth century, the Jam was being made of cloth so diaphanous as to allow the pants worn underneath it to be seen. This was a garment for summer wear. Most Restaurantsââ¬â¢ men, both upper- and middle-class, wore the court styles, including a variety of Jams; the most moon of these reached below the knee. Another type was almost long enough to cover the pants underneath it entirely. Sometimes the Jam had full sleeves. Most women in northern India, however, were hesitant to copy exotic dress and continued to prefer the half-sleeved bodice (chili), the ankle-length skirt (gharry), and the head scarf (Odin/Danni). The upper garment was fully embroidered at the neck and on the sleeves and the tasseled ends of the transparent Odin were decorated with pomp-pomp of wool or silk. Pomp-pomp were also found on the strings tying armlets ND bracelets and on shoes, at the ends of tassels, and they were also worn in the hair. Wives of noblemen and officials and high-ranking ladies, bewitched by the beauty of the McHugh style, adopted the Jam with flowing skirt, tight pants, and Odin. The emperor Changer, himself a painter, possessed a fine aesthetic sense. From the range of garments seen in miniatures from his reign, it is obvious that he was a fastidious dresser. He wore a colored turban with gold fringe at the top or a screech, a Jeweled, feathered turban. A pearl string encircled these turbans. His coats were invariably of brocaded silk. The paths were woven with butts, a floral pattern. The diaphanous Jam went out of fashion around 1610, thought to be unfit for public wear and used only by entertainers. During this time beards also went out of fashion; Changer followed the example of his father and ordered his courtiers to shave. Nor Johan, meanwhile, created her own dresses. The English diplomat Sir Thomas Roe was overwhelmed by the brilliance of the diamonds and pearls she wore. Dress under Shah Johan (reigned 1628-1658) became even more elegant and luxurious. The emperorââ¬â¢s turban had, besides the Changerââ¬â¢ string of pearls, a Jeweled aigrette and a further border of Jewels hanging from the sides. The turban itself was constructed from gold cloth. Shah Khanââ¬â¢s one surviving coat boasted extraordinary embroidery. His sash, sandbank or pat, and slippers were also lavishly decorated. Rearrange (reigned 1658-1707) was a pious Muslim as well as an active, aggressive ruler. The overly luxurious life at court had fostered a certain laxity in government, which he tried to control, curbing opulence and reining in festive celebrations. Some historians have accused him of banning music and painting and prohibiting the wearing of silk at court. He could not have done so as he himself dressed magnificently. His turban was Jeweled, his Jam was elaborately patterned, and he wore pearl bracelets, armlets, precious necklaces, Jeweled pendants, several rings, and a beautiful Jade-handled dagger, which hung from a pendant clustered with pearls. During his reign, the skirt of the Jam was widened and lengthened, and turbans became voluminous. Rearrange revived the beard but limited its size by ordering that no Muslim should wear one longer than the width of four fingers. The eighteenth century saw the disintegration of the McHugh Empire under weak rulers ho were unable to control court intrigues and unrest. Regional courts became more powerful and attracted artists, craftsmen, and traders. One court known for an COLONIAL PERIOD The Portuguese, Dutch, French, and English arrived in India to ask for trading concessions from the McHugh rulers and were overwhelmed by their grandeur and wealth. According to Sir Thomas Roe, the English presented a sorry sight with their dull clothing, lack of entourage, and meager gifts, which they were afraid to present. Even the minor Indian princes were better e How to cite Indian Overview Fashion Dress, Essays
Saturday, May 2, 2020
Branding Strategies of Owndays Samples â⬠MyAssignmenthelp.com
Question: Discuss about the Branding Strategies of Owndays. Answer: Introduction Shuji Tanaka is the present president and CEO of Owndays; he obtained full control of the company, which was on the edge of being insolvent due to huge debt when he took charge of the situation. Mr. Shuji Tanaka had come adored in response to an appeal for increased third-party capital. This was during the year 2008 and the company has not looked back again. The growth of the company has been exponential in terms of expansion and market growth over the time span of just 9 years. In less than over decade that Mr Shuji Tanaka has taken over the company, Owndays have become one of the largest and one of the most popular eyewear brands in the world with almost 170 shops inSingapore,Taiwan,Thailand,Cambodia,the Philippines,Australia,MalaysiaandVietnamas well asin Japan. The brand is known for its quality products and services at a reasonable price point. The motto of the company is to provide its customers with a comfortable view so that they can enjoy life to the fullest. In the optical industry, Owndays is one of the few companies in the world who have the SPA operating system (Specialty store retailer of Private label Apparel) in the eyewear industry. In the SPA system the entire process starting from designing of the frame, manufacturing of the pair of glasses to inventory management along with retail is operated from within the same company (About Us 2017). Owndays as a brand Often a brand is confused with the products or service that a firm offers its customer. Brand is not the product; it is rather the image of the company which the company purposefully instills into the head of its customers through various medium. But brand is what the customers end up buying where as the product is what the company has to offer. A brand is an image of the product in the minds of the customer it is what a consumers expects form a company or a product. It is the factor which makes a product different from the competitors in the market. Brand creates customer loyalty and enhances the goodwill of the company as a certain reputation is always associated with a brand. It is the flag bearer of quality and service assurance (Santos-Vijande et al 2013). The brand is an intangible asset of the company. As a brand Owndays has a reputation of a high quality affordable brand that takes care of its customers. Over the years the company has developed this image with the help of the ir marketing strategies, promotional tools and other policies the company has successfully developed the brand. The SPA operating system has allowed the company to maintain the high quality of products in a very reasonable and affordable price as all the steps that are involved in production of the end product is being made within the company itself (Kelley et al. 2015). The products and services that Owndays offer ranges from being functional, stylish and fashionable in the optical industry which is also known to be partially medical and partially commercial. Brand name is one of the most important concepts; a brand has to have a name that has a recall value and gravity to represent the company. Owndays in a very less time has made a place for itself to becoming one of largest optical instrument forerunner in the industry (Dinnie 2015). Competitors As Owndays is focused on spreading its global footprints, the competitors of the firm are also increasing. Some of the major competitors of the firm are Four Eyes, Spectacle Hut, Nanyang Optical, Lenskart, Titan eyewear. The spokesperson of one of these brands have stated that what makes each of these brands different is the way each of them have positioned themselves in the market. Another brand promotion is the promise of delivering the pair of glasses within 20 minutes. The claim of such a rapid progression of a process that usually takes 2-3 days normally is one of the reasons why the brand has gained popularity in the first place. This claim also gives the company an edge over its competitors which and encourages the target market to chose Owndays in comparison to other high-end eyewear brands (Singh, Stavros P. Kalafatis, and Lesley 2014). The Point of difference of the competitors of Owndays in the optical instrument industry is that some of them have taken up the e-commerce as their place of retail this has a huge disadvantage as people find it difficult to understand the quality and the style of the eyewear like lenskart. One of the biggest competitors of Owndays is the Japanese brand Matsuda Eyewear, they offer premium craftsmanship and style in the optics department. They boast their luxurious approach and delivers finest quality expensive eyewear. An other competitor in Japan is JINS the point of difference with this company is that they focus their branding on the heritage that the company has built over the years and they also talk about the technicalities creating quality lenses rather than style. Brand Attributes A strong brand has a list of attributes like relevancy, consistency, positioning, sustainability, credibility, motivational, unique and appealing. In the case of Owndays the company checks of each of these attributes. The products and services that are offered by the company is of high quality and always meets the expectation of the customers. In order to bring the customers closer to the products and choose at their own will the glasses are all displayed for viewing and not only that people can pick up their choice of frame and try it as well. The firm has also been continuously evolving in its own providing better products and keeping up the promises that are being made during the promotions (Uche 2016). As far as the brand position is concerned it has positioned itself as a care giver, it has become a name that is aimed to uplift the way of living of the people as much as they can. This comes across through their several CSR activities that the company has involved them into. To b e sustainable the brand requires to innovate and develop new and improved designs so that the brand can live up to the expectation of the customers and also beyond that, the slimmest and light weight eyewear has been the latest of the many innovations that the company is persevering (Arrigo 2015). Owndays is always on the feet to deliver what it promises and this is what helps the brand to grown in the long run. All the claims and promotions that are done by Owndays are realistic and the display of their wide array of choices is the proof of their claims. Along with creating an image of itself by taking up several CSR activities the company has been inspirational and has proved its stand of making life more comfortable for its customers (Alan and Smith 2013). Brand Positioning The optical instrument industry is an oligopoly market with a few big names in the industry. Most of these companies who are at the top of the industry offer high-priced fashion and luxury products which make the common crowd deprived of the good quality of lenses and style in terms of the frame (Rosenbaum et al. 2015). For a company like Owndays it is important to keep up the quality along with the affordable rate. The modern eyewear customers are not only looking for comfort or a pair of glasses to rectify their vision. Style is also one of the most important criterions that have to be kept in mind for the companies who are working in this industry. The Owndays store not only allow the customers to freely choose from the wide range of stylish and functional frames but also allows the customers to have their vision checked by the PRC Licensed Optometrist who are always present in the store (Sirianni et al.2013). The in house doctors use the latest technologies and methods of eye che ckup which is done without any hassle. The customers can also make a pair of glasses by showing an existing prescription, or have an existing pair of glasses copied. The location of their stores and the decor also adds to the brand image and positioning. Brand Reinforcement It is the process by which a brand creates loyalty from its customers to ensure repeat sales. In order for a brand to reinforce, it has to first ideate, innovate, and systematically develop the process of manufacturing as per customer requirement. Owndays has built a reputation of being fast as well as stylish and in order to maintain the image it has to continuously develop its design. Employment of new fashion and design graduates to keep up to the fresh trends is a policy of the company. Along with that the exponential spread and opening of stores in various part of the world is also a very significant step towards the reinforcement (Oliveira?Castro 2016). Conclusion As a brand Owndays has made a place for itself in a very less time. It has grown its market not only in Asian countries but also in Australia and The Netherlands in Europe. The company houses sub brands which also follow the same outlook in terms of the products and services they offer. This assists Owndays to create a brand image and maintain it. Owndays have a very successful branding strategy which has helped the company to gather a huge client base. High-quality with reasonable price, 20 minutes delivery claim, free and open themed store dcor, skilled ophthalmologist along with cutting edge technology and Several CSR activities over the years have helped the brad developits own image in the minds of the customers. Owndays encourages innovation in terms of style and mechanism and aspires to become a household name for eyewear fashion. References About Us. 2017.Odsaiyou.Com. https://www.odsaiyou.com/sg/overview/. Arrigo, Elisa. "The role of the flagship store location in luxury branding. An international exploratory study."International Journal of Retail Distribution Management43, no. 6 (2015): 518-537. Dinnie, Keith.Nation branding: Concepts, issues, practice. Routledge, 2015. French, Alan, and Gareth Smith. "Measuring brand association strength: a consumer based brand equity approach."European Journal of Marketing47, no. 8 (2013): 1356-1367. Kelley, Larry, Kim Sheehan, and Donald W. Jugenheimer.Advertising media planning: a brand management approach. Routledge, 2015. Okonkwo, Uche.Luxury fashion branding: trends, tactics, techniques. Springer, 2016. Rosenbaum-Elliott, Richard, Larry Percy, and Simon Pervan.Strategic brand management. Oxford University Press, USA, 2015. Santos-Vijande, Mara Leticia, Ana Beln del Ro-Lanza, Leticia Surez-lvarez, and Ana Mara Daz-Martn. "The brand management system and service firm competitiveness."Journal of Business Research66, no. 2 (2013): 148-157. Shieh, Meng-Dar, Fang-Chen Hsu, Jia-Shiuan Tian, and Chien-Nan Chen. "A Study of Product Form Design Using the Theory of Archetypes." InInternational Conference on Universal Access in Human-Computer Interaction, pp. 327-339. Springer International Publishing, 2016. Singh, Jaywant, Stavros P. Kalafatis, and Lesley Ledden. "Consumer perceptions of cobrands: The role of brand positioning strategies."Marketing Intelligence Planning32, no. 2 (2014): 145-159. Sirianni, Nancy J., Mary Jo Bitner, Stephen W. Brown, and Naomi Mandel. "Branded service encounters: Strategically aligning employee behavior with the brand positioning."Journal of Marketing77, no. 6 (2013): 108-123. Oliveira?Castro, Jorge M., Paulo R. Cavalcanti, and Gordon R. Foxall. "What consumers maximize: Brand choice as a function of utilitarian and informational reinforcement."Managerial and Decision Economics37, no. 4-5 (2016): 360-371.
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